Lovell had experience as a public speaker through his weekly bible classes in Costa Rica, which were also offered on video. To be a lion and a lamb, a lover and a fighter.” ![]() And I wanted to shift from training military and police to teach regular folks with a holistic approach that is real and honest and allows them to grow as men. ![]() I wanted to be a successful human being more than a successful soldier. This chestbeating hyper-masculine bravado that led people to believe we were soulless super soldiers, which is just not true. “And I was seeing these gun industry messages that were disingenuous and lopsided. “I was doing training, teaching tactical teams, SWAT and military units,” Lovell says. I should smoke 20 a year, as I need more relaxation.” – John Lovellīut Lovell saw the fallow period as an opportunity and the chance to be the entrepreneur he had always wanted to be. “I smoke about ten cigars a year and I don’t think that’s healthy. They had their second son while there, and returned to the states nearly broke. After both finished college, Temple worked some graphics design jobs while Lovell and his wife, Rebekah, went to Costa Rica to serve as missionaries for four years, sometimes living hand to mouth. The two met while both were students at Georgia Southern University in the mid-2000s. His talents when he left the service were weapons training, door kicking and jiu-jitsu, with a side interest in business. Lovell, also 39 years old, is a wiry, bearded, bundle of energy and a military veteran, part of an elite Ranger unit that carried out special operations in Afghanistan and Iraq, where he deployed five times. Temple is the artist of the duo, a degreed and pedigreed graphic designer who digs fine aesthetics and martial arts. And we want to develop that type of masculinity.” When a firefighter is running out of a burning building with a baby, well a fire is a very violent situation, and it takes real courage to run into that. “Masculinity and violence are key tenets of all kinds of positive things, including firefighting, even rock climbing. “We’re making a Disney Plus of masculinity and violence, but in a wholesome way, not with all the negative connotations that people tend to attach,” says Temple, a stocky 39-year-old who grew up in Georgia. Almost all are connected to a concept of manliness and family Some are hard-core training minifilms, while others are scripted and humorous, sometimes including shooting things or light-hearted skits. The centerpiece is a bevy of video offerings, available via subscription. That space also houses a small gym, heavy on the weight lifting equipment, and a large floor safe well-stocked with armored vests and weapons. ![]() Tactical training at different levels, from beginner to advanced, would be offered.Īnd within two years, they had gathered enough of a crowd to move out of their basements and into the industrial park, taking not only the two room office but another conference space in another building. Video, social media, podcast and the written word would be their medium. Survivalists, gun aficionados, protectors, husbands and fathers, not necessarily in that order, would be their audience. It would be faith-based, male-tilted and appealing to guys with varying interests. Warriors and poets, in fact, make sensible bedfellows to Evan Temple and John Lovell, who founded Warrior Poet Society in 2016, housing it first in their basements as they constructed philosophy and structure. Just as apparent, though, are the stacks of books: A Napoleon biography, David McCullough’s 1776, “To Hell and Back,” Audie Murphy’s classic WWII memoir, “The Art of War,” a Fifth Century Chinese exposition on conflict, a dash of war fiction and some classics. The offices of Warrior Poet Society look like a mish-mash of a Dwell magazine profile and a Guns & Ammo cover, all steel furniture, exposed ceiling and black paint with a wall devoted to some impressive weaponry. ![]() Tucked into an obscured industrial park in the Atlanta suburbs, two college pals are trying to retool the way the world looks at masculinity. Merging Manliness, Patriotism and Weaponry in the New South
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